Email Marketing Specialist: Crafting Campaigns for Success

2 days ago


Bengaluru, Karnataka, India Athenahealth Full time

Athenahealth seeks a seasoned Email Marketing Cloud Email Senior Associate to drive email campaigns and deliver exceptional results. Located in the United States, this role is an exciting opportunity to leverage your expertise in email deployment and design.

About the Role

As an Email Marketing Cloud Email Senior Associate, you will be responsible for designing, building, and executing daily email campaigns for transactional and promotional messages targeting prospects and/or customers. You will bring experienced perspective and advise Marketers on email design and deployment, creating and maintaining email templates, content blocks, journey templates, and sender classifications and profiles.

This role requires collaboration with the Email Experience team to align program goals with current email platform technology and capabilities, as well as supporting email campaign strategy and execution, working with AthenaIT in the development of automated email nurture campaigns.

The ideal candidate has 4+ years' hands-on professional experience in email deployment roles, proficiency in Marketing Cloud Server-Side Scripting Language AMPscript, email development and design using HTML, and basic understanding of Salesforce CRM.

Responsibilities
  • Design, build, and execute daily email campaigns for transactional and promotional messages targeting prospects and/or customers.
  • Understand and implement Athenahealth's brand guidelines.
  • Bring experienced perspective and advise Marketers on email design and deployment.
  • Create and maintain email templates, content blocks, journey templates, and sender classifications and profiles.
  • Collaborate with the Email Experience team to align program goals with current email platform technology and capabilities.
  • Support email campaign strategy and execution, working with AthenaIT in the development of automated email nurture campaigns.
Requirements
  • Bachelor's degree in marketing, business, mathematics, computer science, or related field.
  • Salesforce Marketing Cloud Email Specialist certification strongly preferred.
  • 4+ years' hands-on professional experience in email deployment roles.
  • Knowledge of US CAN-SPAM regulations.
  • Proficient in Marketing Cloud Server-Side Scripting Language AMPscript.
  • Proficient in email development and design using HTML.
  • Basic understanding of Salesforce CRM.
  • Microsoft SQL Server or Snowflake experience a plus.
Estimated Salary

$120,000 - $150,000 per year, depending on location and experience.

About Athenahealth

Athenahealth is a healthcare technology company that develops and implements products and services that support US healthcare. Our mission is to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

We are a dynamic and innovative company that values diversity, equity, and inclusion. We offer a competitive salary, benefits package, and opportunities for growth and development.



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