Marketing Campaign Strategist
2 days ago
Demand Generation Specialist Role
We are seeking a Demand Generation Specialist to join our dynamic marketing team. In this role, you will be key in developing and executing strategic initiatives that generate leads, nurture prospects, and ultimately drive sales growth.
Key Responsibilities:
- Partner with the marketing team to execute the planned demand generation strategy.
- Develop and execute email marketing campaigns that nurture leads and drive conversions.
- Manage the creation and execution of multi-channel campaigns across various platforms (e.g., email, social media, paid advertising).
- Collaborate with the sales team to qualify leads and ensure a smooth handoff.
- Analyze campaign performance metrics and identify opportunities for improvement.
Qualifications:
- 4+ years of experience in demand generation, lead generation, or a related field.
- Proven track record of success in developing and executing email marketing campaigns.
- Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Outplay, etc.).
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