Digital Campaign Strategist
3 weeks ago
About the Role
We are seeking a highly skilled Digital Campaign Strategist to join our team at Whatfix. As a key member of our marketing team, you will be responsible for developing and executing comprehensive campaign strategies that drive business growth and customer engagement.
Key Responsibilities
- Develop campaign strategies aligned with the company's marketing objectives, target audience, and brand guidelines.
- Create detailed campaign plans, including timelines, budgets, and resource allocation.
- Determine the most effective marketing channels for each campaign and oversee their execution and performance tracking.
- Develop compelling campaign messaging and content that resonates with the target audience.
- Manage campaign budgets and monitor expenses to ensure efficient allocation of resources.
- Analyze campaign data and generate actionable insights to optimize performance and improve future campaigns.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience as a Campaign Manager or a similar role.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in using marketing automation and campaign management tools.
What We Offer
- Best-in-class medical insurance coverage.
- Free lunch & dinner buffet.
- Doorstep cab drop facility.
- Education sponsorship.
- Internal job transfer & global mobility programs.
Culture at Whatfix
We strive to live and breathe our Cultural Principles, which include Customer First, Empathy, Transparency, Fail Fast & Scale Fast, No Hierarchies for Communication, Deep Dive & Innovate, Trust, Do it as you own it.
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