Digital Marketing Lead

1 week ago


Noida, Uttar Pradesh, India GAMS Full time
Job Description

We are seeking a highly skilled and experienced SEM Specialist to lead our digital marketing efforts, focusing on performance optimization.

The Role:

Key Responsibilities:

Develop, execute, and optimize PPC campaigns across Google, Yahoo, and Bing to drive business growth.

Manage and track budgets, analyze performance data, and deliver actionable insights to improve ROI.

Utilize advanced website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends) to measure and optimize performance marketing strategies.

Leverage bid management tools (Click Equations, Marin, Kenshoo, Search Ignite) to optimize bids and maximize campaign effectiveness.

Plan and execute A/B and multivariate testing to improve conversion rates and campaign performance.

Collaborate with web developers to ensure SEM strategies align with site architecture, website design, and HTML/CSS/JavaScript development constraints.

Ideal Profile:

  • You have at least 1 year experience ideally in SEO / SEM within the industry.
  • Experience in the field would be a strong advantage.
  • You are a strong team player who can manage multiple stakeholders.
  • You are highly goal-driven and work well in fast-paced environments.
  • You possess strong analytical skills and are comfortable dealing with numerical data.

Compensation Package:

We offer a competitive salary of $80,000 per annum, commensurate with experience, along with opportunities for career growth and professional development.



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