Digital Fundraising Strategist

1 day ago

Chennai, Tamil Nadu, India beBeeCrowdfunding Full time ₹ 15,00,000 - ₹ 20,00,000
Google Ads Specialist Role

We are seeking an experienced Google Ads Specialist to join our digital fundraising team. The ideal candidate will have a proven track record of planning, executing, and optimizing Google Ads campaigns to achieve maximum donations and meet monthly fundraising targets.

The primary objective of this role is to conduct keyword research, audience targeting, and A/B testing to continually improve campaign performance. You will also be responsible for tracking, analyzing, and reporting on campaign metrics, providing actionable insights for growth.

In this position, you will collaborate with our creative and fundraising teams to ensure that ads align with campaign goals and donor psychology. Additionally, you will stay up-to-date on Google Ads policies, digital marketing trends, and crowdfunding strategies.

To succeed in this role, you will need to manage budgets efficiently to avoid overspending and ensure maximum returns. Your expertise in Google Ads (Search, Display, YouTube, Performance Max) is crucial for achieving and maintaining a return on ad spend of 2+ across campaigns.

You will also be expected to work independently in a remote setup and deliver results under tight deadlines. Strong analytical, communication, and problem-solving skills are essential for this role.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 3 years of proven experience in crowdfunding and performance marketing in the Indian market
  • Strong expertise in Google Ads (Search, Display, YouTube, Performance Max)
  • Hands-on experience with conversion tracking, remarketing, and analytics tools

What We Offer:

  • Opportunity to contribute your digital skills to impactful social causes
  • Work-from-home flexibility with a supportive team
  • Competitive salary (based on experience) and performance-linked incentives

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