
Strategic Outreach Specialist
21 hours ago
Career Overview
">The Digital & Campaign Manager is responsible for designing, executing, and optimizing digital outreach strategies to improve collections performance.
">Key Responsibilities:
">- Digital Campaign Strategy">
- ">
- Design and execute multi-channel digital campaigns tailored to customer segments and delinquency stages.">
- Develop and maintain a campaign calendar aligned with business priorities and regulatory guidelines.">
- Collaborate with internal teams to align messaging, tone, and escalation protocols.">
- Utilize the campaign builder platform to configure and allocate customer segments across delinquency buckets, channels, and vendors.">
- Ensure dynamic allocation logic based on risk scores, payment behavior, and campaign responsiveness.">
- Continuously monitor and refine allocation rules to optimize recovery outcomes and operational efficiency.">
- Vendor Management">
- ">
- Manage digital campaign vendors and platforms, ensuring performance, compliance, and seamless integration with internal systems.">
- Track vendor KPIs such as engagement rate, PTP conversion, and recovery performance.">
- Conduct regular reviews, audits, and innovation pilots with vendor partners.">
- Analytics & Optimization">
- ">
- Leverage campaign analytics to monitor performance and identify improvement opportunities.">
- Use A/B testing, segmentation analysis, and predictive modeling to refine outreach strategies.">
- Maintain structured MIS to track campaign outcomes and support decision-making.">
- Compliance & Documentation">
- ">
- Prepare and maintain documentation for compliance audits and Operational Risk Management (ORM).">
- Ensure all campaigns and vendor activities adhere to RBI guidelines, data privacy norms, and internal policies.">
- Collaborate with legal and compliance teams to update SOPs and risk control matrices.">
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