Digital Experience Director
7 days ago
About Evernorth
Evernorth Health Services, a division of The Cigna Group (NYSE: CI), creates pharmacy, care, and benefits solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention, and treatment of illness and disease more accessible to millions of people.
Job Summary:
We are seeking an experienced Digital Experience Director to lead our team in creating personalized experiences for our customers using marketing technologies. As a key member of our leadership team, you will be responsible for recruiting, managing, and supporting a team of Customer Data Platform Builders to drive business growth through data-driven decisions.
Responsibilities:
- Recruiting, managing, and supporting a team of Customer Data Platform Builders to create and enhance communications campaigns with an eye towards personalized content and right-time engagement.
- Working closely with business strategy partners to ensure that what your team creates is the best experience possible for our customers.
- Leading a team using marketing technologies to power personalized experiences or where the team or technology have perhaps fallen short in doing so.
Requirements:
- 5+ years experience leading a development team, particularly teams skilled in creating multi-channel marketing campaigns.
- Prior experience building and supporting a technically proficient team, this will include interviewing and evaluating talent, recruiting team players to help build a well-rounded and complete team, guiding and mentoring builders to help them achieve business goals.
- Demonstrated understanding in audience segmentation based on customer behavior, demographics, preferences, and other groupings.
- Journey orchestration experience required, includes setting up end-to-end recurring journeys with optimization mechanisms like choosing best outreach channel over a period of time based on previous engagement, setting up A/B tests etc.
Benefits:
- An estimated salary of $120,000 - $180,000 per year, depending on location and experience.
- A collaborative and dynamic work environment.
- The opportunity to work with cutting-edge marketing technologies and drive business growth through data-driven decisions.
About Us:
Evernorth Health Services is a leading provider of pharmacy, care, and benefits solutions dedicated to improving health and increasing vitality. We offer a competitive salary, excellent benefits, and opportunities for professional growth and development.
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