Advanced Digital Marketing Specialist

2 days ago

Mangalore, Karnataka, India beBeeDigitalMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000
About the Role

We are seeking a dynamic professional to drive the success of our advertising campaigns across multiple platforms. In this role, you will play a critical part in optimizing performance, increasing brand visibility, and maximizing sales.

  • Monitor daily campaign metrics and take data-driven decisions to improve ROI.
  • Develop and implement effective keyword strategies, bid tactics, and targeting methods.
  • Analyze and interpret key metrics such as ACOS, ROAS, CTR, and CPC.
  • Use advanced analytics tools to extract insights and optimize campaigns.

Key Responsibilities:

  1. Collaborate with cross-functional teams to align advertising goals with overall business objectives.
  2. Share actionable recommendations with senior management and other stakeholders.
Required Skills
  • Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
  • Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
  • Strong proficiency in Excel, Google Sheets, and data visualization tools.
  • In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
  • Excellent analytical and problem-solving skills, with the ability to work independently and collaboratively as part of a high-performing team.
Benefits
  • A dynamic work environment that fosters innovation and creativity.
  • Opportunities for growth and development, with a focus on continuous improvement.
  • A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

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