Digital Marketing Specialist

23 hours ago


Mangalore, Karnataka, India MicroDegree Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role Description

This is a full-time on-site role for a Digital Marketing Specialist based in Mangalore. The Digital Marketing Specialist will be responsible for planning and executing digital marketing campaigns, managing social media accounts, analyzing web analytics, and optimizing online marketing strategies. We're looking for a Digital Marketer with proven experience in running Facebook Ads for sales and lead generation. You should know how to track key metrics, write ad copies that convert, and create engaging creatives.

Responsibilities
:


• Plan, run, and optimize Facebook Ads campaigns.


• Monitor metrics like CTR, CPC, CPM, ROAS, and conversions.


• Write persuasive ad copies and design effective creatives.


• Conduct A/B testing to improve performance.

Requirements
:


• 2–3 years of Facebook Ads experience.


• Strong understanding of key ad metrics and optimization.


• Content writing and creative design knowledge.



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