Digital Marketing Specialist

6 days ago

Mangalore, Karnataka, India beBeeDigital Full time ₹ 80,00,000 - ₹ 1,20,00,000

Marketing Role Overview

We are seeking a seasoned marketer to manage our digital presence and drive measurable results across multiple ad platforms.

  • Campaign Strategy & Execution: Develop, implement, and optimize ad campaigns on Meta (Facebook & Instagram) and Google Ads, focusing on maximizing ROI.
  • Performance Optimization: Continuously refine targeting, creatives, and bidding strategies to enhance campaign performance.
  • Conversion Tracking & API: Set up and optimize conversion APIs for accurate event tracking and reliable campaign measurement.
  • Analytics & Reporting: Monitor campaign data, generate performance reports, and provide actionable insights for scaling.
  • Collaboration: Work closely with leadership to align ad campaigns with business objectives and growth milestones.

Key Qualifications:

The ideal candidate will have a proven track record of managing successful ROI-driven campaigns on Meta Ads and Google Ads. Required skills include:

  • Proven track record of managing Meta Ads and Google Ads with successful ROI-driven campaigns.
  • Strong knowledge of audience segmentation, retargeting strategies, and funnel optimization.
  • Hands-on experience with conversion APIs, pixel implementation, and advanced campaign tracking.
  • Proficiency in campaign analytics and the ability to translate numbers into strategy.
  • Independent, detail-oriented, and results-driven approach.

About the Engagement

This is a contract-based engagement with flexible terms and an immediate start date. If you have a strong background in Meta and Google performance marketing and are ready to deliver impactful results, we'd like to hear from you.

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