Digital Marketing Strategist

2 days ago

Gandhinagar, Gujarat, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Performance Marketing Executive

We are seeking a highly skilled performance marketing professional to drive sales growth and optimize advertising strategies on global marketplaces.

About the Role:

  • Main Responsibilities:
    • Manage company accounts on e-commerce platforms, ensuring seamless integration and maximum ROI.
  • Marketplace Advertising:
    • Develop and execute comprehensive advertising campaigns on Amazon and other e-commerce platforms, focusing on maximizing visibility, improving rankings, and increasing sales through PPC and display ads.
  • Analytics & Optimization:
    • Monitor key campaign performance metrics such as ACOS, ROAS, CTR, and CVR to identify areas for improvement.
    • Analyze sales data, keyword performance, and competitor activity to uncover growth opportunities.
    • Conduct keyword research and bid optimization to enhance campaign efficiency.
  • Budget Management:
    • Allocate and manage advertising budgets to ensure optimal ROI while adhering to spend limits.
    • Track daily ad spends and adjust campaigns accordingly to meet performance targets.
  • Collaboration & Coordination:
    • Partner with the marketplace team to optimize product listings with relevant keywords, compelling content, and high-quality images.
    • Collaborate with content and design teams to create high-converting ad creatives.
  • Performance Reporting:
    • Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement.
    • Present weekly/monthly reports on campaign performance and advertising spend.
  • Operations:
    • Manage inventory effectively to minimize stockouts and overstocking.

About You:

  • You will have a proven track record of driving sales growth and optimizing advertising strategies in a fast-paced environment.
  • You will be an expert in managing company accounts on e-commerce platforms and developing effective advertising campaigns.
  • You will possess excellent analytical skills, with the ability to monitor key performance metrics and make data-driven decisions.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic team of professionals.
  • Ongoing training and development to help you grow in your role.

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