Marketing Strategist: Drive Growth and Maximize Student Outcomes

1 week ago

GTB Nager, India beBeePerformance Full time ₹ 12,00,000 - ₹ 20,00,000
Drive Growth and Maximize Student Outcomes as a Specialist in Performance Marketing

At the forefront of digital marketing, you'll play a pivotal role in driving growth and maximizing student outcomes.

Your key responsibilities will include managing large-scale paid social and programmatic campaigns, experimenting with new strategies, and partnering cross-functionally with product, engineering, and data science teams to deliver measurable growth.

About the Role
  • Campaign Management & Optimization:
    • Own day-to-day campaign execution and budget management across Meta, Snapchat, TikTok, , Reddit, and Programmatic (Display & Video).
    • Drive full-funnel performance (awareness to conversion) for both app and web campaigns.
    • Ensure monthly pacing aligns with CPA, and KPI targets.
  • Strategy & Innovation:
    • Define, test, and implement optimization and automation strategies to improve efficiency.
    • Leverage data insights to design scalable, best-in-class campaigns tailored to audiences and our brand personality.
    • Proactively identify risks, opportunities, and performance gaps before and during campaigns.
  • Collaboration & Reporting:
    • Work closely with product managers, engineers, and data scientists to design automated, data-driven workflows.
    • Partner with analytics and design teams to create impactful, personalized campaigns.
    • Provide regular reporting and actionable insights to leadership and stakeholders through presentations and review calls.
Requirements
  • 5+ years of hands-on experience in performance marketing, managing significant budgets across Meta, Snapchat, TikTok, , Reddit, and Programmatic.
  • Strong understanding of key performance drivers and KPIs across web and app campaigns.
  • Proven ability to define strategy, prioritize tactics, and deliver profitable growth.
  • Highly analytical, with proficiency in Excel and experience running A/B tests, lift studies, and using statistical insights.
  • Strong problem-solving mindset, with ability to balance execution and strategy.
  • Excellent communication skills, both written and verbal.
  • Ability to manage multiple projects in a structured, independent way.
  • Curious, innovative, and comfortable challenging the status quo.

Good to Have:

  • Experience with additional ad buying platforms and automation/reporting tools (e.g., Smartly.io).
  • Exposure to international/multi-market campaigns.

Why Join Us:

  • Work on large-scale, high-impact campaigns that directly improve student outcomes.
  • Collaborate with cross-functional experts in product, engineering, and data science.
  • Experiment with cutting-edge marketing strategies and automation tools.
  • Be part of a mission-driven company helping millions of students succeed globally.

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