Social Media Strategist

1 week ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 8,00,000 - ₹ 12,00,000
Lead Social Media Presence

Job Description:

As a skilled professional in social media management, you will be responsible for leading clients' digital presence across various platforms. Your role will involve planning, creating, and executing engaging content while actively managing multiple social media handles.

Key Responsibilities:
  • Develop comprehensive social media strategies aligned with client business objectives.
  • Manage daily operations of social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
  • Monitor performance metrics and adjust strategies based on analytics.

Content Creation & Curation:

  • Create compelling content including graphics, captions, reels, videos, and stories.
  • Maintain an editorial calendar for consistent posting across platforms.
  • Collaborate with designers, videographers, and marketing teams to deliver diverse content formats.

Brand Building & Community Engagement:

  • Build strong social media presence for healthcare and other industry clients.
  • Respond to comments, messages, and queries professionally and promptly.
  • Foster online communities and explore influencer partnerships.

Campaigns & Promotions:

  • Conceptualize and execute social media campaigns for product launches, offers, and events.
  • Work closely with internal teams to align with marketing activities.
  • Track competitor activity and identify new content opportunities.

Reporting & Analytics:

  • Track and analyze social media KPIs (reach, engagement, growth, leads).
  • Share reports with insights and recommendations.
  • Use social listening to monitor feedback and optimize strategies.

Requirements:

  • Mandatory: Proven experience in Healthcare Marketing (minimum 1 year).
  • 2–3 years of social media management experience (agency background preferred).
  • Strong command of content writing, visual storytelling, and digital trends.
  • Proficiency with tools like Meta Business Suite, Canva, Buffer/Hootsuite, analytics tools.
  • Basic knowledge of design and video editing tools is a plus.
  • Creative mindset, ability to handle multiple brands, and strong attention to detail.

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