Social Media Growth Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeeContentStrategist Full time ₹ 15,00,000 - ₹ 25,00,000
Social Media Content Strategist

We're looking for a skilled Social Media Content Strategist to develop and execute content strategies across multiple platforms.

  • Develop and execute content strategies that drive engagement, reach, and conversions across Instagram, YouTube, and emerging platforms.
  • Conceptualize and create native content for each platform, including video-first and static content.
  • Own and manage end-to-end content calendars, ensuring consistency and alignment with brand messaging.
  • Build and scale a creator and influencer ecosystem to amplify brand messaging and drive UGC (User-Generated Content).
  • Collaborate with internal stakeholders to craft messaging for key moments, such as product launches and brand initiatives.
  • Analyze performance data regularly to iterate on formats, frequency, and messaging, optimizing for reach, retention, saves, shares, and conversions.
  • Stay ahead of social trends, algorithm shifts, and platform features to innovate and adapt content strategies.
What Success Looks Like:
  • Consistent growth in followers, reach, and engagement across key channels.
  • High-performing content formats with strong save/share ratios.
  • Creator collaborations that drive brand awareness, UGC, and lead generation.
  • Repeatable content playbooks that ladder up to business goals.
  • A clear, data-backed approach to organic social growth.

Requirements:

  • 4+ years of proven experience as a content creator, social strategist, or hybrid role.
  • Solid understanding of content formats that work for service-based brands.
  • Ability to conceptualize and execute brand stories visually and tonally.
  • Proven success in building social media growth from scratch or scale.
  • Strong understanding of algorithms, trends, platform-native behaviors.
  • Experience collaborating with creators, influencers, or UGC producers.
  • Great creative instincts : smart, sharp, on-brand.
  • Self-starter energy with strong creative and analytical thinking.

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