Lead Performance Marketing Specialist

1 day ago

Vadodara, Gujarat, India beBeeAdvertising Full time ₹ 3,60,000 - ₹ 30,00,000
Ad Strategist + Media Buyer Role Overview

This role is designed for individuals with a strong understanding of paid advertising and a proven track record of delivering high-performing campaigns. As an Ad Strategist + Media Buyer, you will be responsible for planning, executing, and optimizing paid campaigns across multiple channels.

Key Responsibilities:

  • Plan and execute end-to-end paid campaigns (Meta + Google)
  • Develop and implement comprehensive funnel strategies to drive conversions and revenue growth
  • Execute audience segmentation using interest-based targeting, custom audiences, and lookalikes
  • Monitor key performance indicators (KPIs) such as cost per lead (CPL), click-through rate (CTR), return on ad spend (ROAS), cost per acquisition (CPA), and customer acquisition cost (CAC) and optimize daily
  • Collaborate with the design and copy team to develop compelling ad creatives and messaging
  • Manage campaign budgets, A/B testing, and scaling efforts
  • Prepare regular performance reports with actionable insights and recommendations
  • Ensure proper pixel setup, event tracking, and attribution across all campaigns
Requirements
  • Minimum 2+ years of hands-on experience in Meta Ads and Google Ads
  • Proven track record of delivering high-ROAS campaigns
  • Strong understanding of funnels, retargeting, and campaign scaling principles
  • Proficiency in Ads Manager, Google Ads, Analytics, and Tag Manager (GTM)
  • Familiarity with GA4, UTM tracking, and CRM integrations
  • Skilled in data analysis, reporting, and dashboard creation
  • Strong copywriting and creative sense
  • Detail-oriented, proactive, and performance-driven mindset
Benefits
  • Opportunity to work with high-budget campaigns for travel brands
  • Exposure to advanced funnel building and tracking setups
  • Direct collaboration with founders and experienced ad strategists
  • Clear KPIs, fast learning opportunities, and career growth potential

Working Details:

  • Flexible working hours with outcome-driven approach
  • Fixed monthly compensation

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