Digital Marketing Campaign Manager
3 weeks ago
About Empor Marcom
We are an award-winning B2B integrated marketing agency based in India that executes comprehensive marketing strategies to drive results. Our vision is to go beyond the realms of simply being just an agency and move towards being a brand communication partner, more like a Marketing Back Office.
Over the years, we have had the privilege to work with some of the top IT and media companies such as NetApp, VMware, Amazon Web Services, Microsoft, Orange Business Services, Wipro Ltd., Veeam Software, Genesys, Avaya, Aspect, Schneider Electric, Hostin Services, Salesforce, Tata Communications, Career Builder, Delta, HT Mint, CNBC (Network 18), Polygon Media (The Guild), Kirloskar, Mail Today amongst others.
We actively look for problem solvers, creative thinkers, and those who aspire to greatness. We built this agency to put the best talents to use. And we believe in constant new learning opportunities and give our employees the tools to make it happen.
Job Overview
This role involves coordinating with business stakeholders to strategize growth from a digital marketing perspective and overseeing end-to-end email marketing campaigns, including planning, creation, execution, tracking, and reporting. You will be responsible for creating custom email templates and executing responsive email campaigns for clients and internal marketing initiatives.
You will ensure that marketing messages are conveyed clearly and delivered properly to prospects. This includes proofreading emails for clarity, grammar, and spelling, as well as developing a personalization strategy that incorporates specific graphics, incentives, and detailed descriptions.
The ideal candidate will have 3-5 years of experience in handling email marketing, SEM, and SMM at a reputable brand in India, preferably with startup experience. A bachelor's degree in communications, marketing, journalism, or a related field is required. Excellent writing and proofreading skills are essential, along with experience using CRM software and familiarity with MailChimp, Active Campaign, Pardot, or other email marketing channels.
Key Responsibilities
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