Marketing Communications Director

2 weeks ago


Udaipur, Rajasthan, India Accor Full time
Marketing Communications Director

As a Marketing Communications Director at Accor, you will be responsible for ensuring that all marketing campaigns and projects align with the Fairmont brand standards. You will serve as the primary point of contact for global brand, marketing, and corporate communications teams.

Key Responsibilities:
  • Develop and execute annual E-Marketing plans
  • Lead the strategy development of digital marketing campaigns to various audiences across multiple digital channels
  • Manage external agencies, including public relations, creative, and media buy for the hotel
  • Set strategies for all digital marketing in relation to e-commerce, including traffic acquisition, sales, and conversion
  • Oversee strategic alliances with online travel agencies
  • Develop and execute publicity plans for hotel, arcade, food and beverage venues, and spa
  • Conceptualize, manage, and execute publicity outreach programs to support sales and events teams
  • Plan media familiarization trips with overseas agencies and/or departments under the Accor global network
  • Review media hosting opportunities for hotel to drive continued awareness
  • Develop and oversee influencer marketing programs
  • Maintain hotel press materials, including news releases, executive biographies, and photography
  • Ensure effective media coverage for hotel programs in key markets
  • Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
Requirements:
  • Minimum 15 years of experience in luxury resorts and minimum 3 years in a similar role
  • Pre-opening exposure, remote location work, high-volume hotel experience is desirable
  • Indian nationals only


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