Chief Marketing and Communications Officer
2 weeks ago
Are you a visionary leader with a passion for luxury hospitality and exceptional marketing skills?
Job Summary
The Director of Marketing and Communications is a critical role at Accor, responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth.
Key Responsibilities
Develop and implement comprehensive marketing plans that align with the company's goals and objectives.
Lead a team of marketing professionals to create and execute marketing campaigns, promotions, and events.
Manage external agencies, including public relations, creative, and media buying.
Oversee the development and implementation of digital marketing strategies, including e-commerce, search engine optimization, social media, and online advertising.
Collaborate with internal stakeholders to ensure brand consistency and messaging across all channels.
Manage the brand's media relations, including press releases, media outreach, and crisis communications.
Develop and maintain the company's brand guidelines, ensuring adherence to brand standards.
Monitor and analyze marketing metrics to measure campaign effectiveness and inform future marketing strategies.
Stay up-to-date with industry trends and best practices, applying this knowledge to drive innovation and excellence in marketing.
Requirements
Minimum 15 years of experience in luxury hospitality marketing, with a minimum of 3 years in a similar role.
Proven track record of success in developing and executing marketing strategies that drive revenue growth and brand awareness.
Strong leadership and team management skills, with experience in managing external agencies and internal stakeholders.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Strong analytical and problem-solving skills, with the ability to measure and analyze marketing metrics.
Ability to work in a fast-paced environment, with a high level of flexibility and adaptability.
What We Offer
Accor offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
As a Director of Marketing and Communications, you will have the opportunity to work with a talented team of marketing professionals, develop and execute marketing strategies that drive business results, and contribute to the success of Accor's luxury hospitality brand.
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