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Chief Marketing and Communications Officer

1 month ago

Udaipur, Rajasthan, India Accor Full time
Director of Marketing and Communications Job Description

Are you a visionary leader with a passion for luxury hospitality and exceptional marketing skills?



Job Summary

The Director of Marketing and Communications is a critical role at Accor, responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth.



Key Responsibilities


  • Develop and implement comprehensive marketing plans that align with the company's goals and objectives.




  • Lead a team of marketing professionals to create and execute marketing campaigns, promotions, and events.




  • Manage external agencies, including public relations, creative, and media buying.




  • Oversee the development and implementation of digital marketing strategies, including e-commerce, search engine optimization, social media, and online advertising.




  • Collaborate with internal stakeholders to ensure brand consistency and messaging across all channels.




  • Manage the brand's media relations, including press releases, media outreach, and crisis communications.




  • Develop and maintain the company's brand guidelines, ensuring adherence to brand standards.




  • Monitor and analyze marketing metrics to measure campaign effectiveness and inform future marketing strategies.




  • Stay up-to-date with industry trends and best practices, applying this knowledge to drive innovation and excellence in marketing.





Requirements


  • Minimum 15 years of experience in luxury hospitality marketing, with a minimum of 3 years in a similar role.




  • Proven track record of success in developing and executing marketing strategies that drive revenue growth and brand awareness.




  • Strong leadership and team management skills, with experience in managing external agencies and internal stakeholders.




  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.




  • Strong analytical and problem-solving skills, with the ability to measure and analyze marketing metrics.




  • Ability to work in a fast-paced environment, with a high level of flexibility and adaptability.





What We Offer

Accor offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.


As a Director of Marketing and Communications, you will have the opportunity to work with a talented team of marketing professionals, develop and execute marketing strategies that drive business results, and contribute to the success of Accor's luxury hospitality brand.