Marketing and Communications Leader
3 weeks ago
Marketing and Communications Role Overview:
The Director of Marketing and Communications will lead the development and implementation of our marketing strategies across various digital channels, ensuring alignment with the Fairmont brand standards.
Key Responsibilities:
- Develop and execute annual digital marketing plans, focusing on traffic acquisition, sales, and conversion testing.
- Lead the strategy development of digital marketing campaigns targeting multiple audiences across various digital channels.
- Manage external agencies, including public relations, creative, and media buy, to ensure effective brand representation.
- Oversee strategic partnerships to maintain awareness and publicity for the hotel.
- Ensure efficient management of external agencies and partnerships.
- Develop and execute publicity plans for hotel events, Arcade, Food and Beverage venues, and seasonal promotions.
- Conceptualize, manage, and execute media engagement activities, including media familiarization trips and media hosting opportunities.
- Maintain hotel press materials, including news releases, executive biographies, and photography.
- Ensure effective media coverage for hotel programs in key markets.
- Serve as the hotel spokesperson for official statements to media, especially during crisis situations.
- Develop media plans in accordance with hotel goals and objectives.
- Develop creative artworks and text copy, adhering to brand guidelines.
- Initiate, identify, and review partnership and sponsorship opportunities aligned with hotel goals.
- Support hotel Corporate Social Responsibility programs to ensure awareness.
- Identify community engagement opportunities and support the hotel's loyalty programs for effective use as a promotional and awareness channel.
- Ensure adherence to brand guidelines for all hotel collaterals.
- Develop and oversee photography for hotel event spaces, dining venues, spa, and Arcade to ensure brand guidelines are met.
- Manage an archival system for the hotel's history while maintaining an updated PR library.
- Oversee and develop hotel collateral to support Sales and Event teams, as well as operational departments.
- Support Talent and Culture team to achieve their goals through internal communications and external outreach, including media interviews, maintaining digital media awareness, and award submissions.
Qualifications:
- Minimum 15 years of experience in Luxury resorts and a minimum of 3 years in a similar role.
- Pre-opening experience, remote location work, and high-volume hotel experience are desirable.
- Indian nationals only.
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