Marketing and Brand Development Specialist

1 week ago


Udaipur, Rajasthan, India Macsen Laboratories Full time

About Macsen Laboratories

A leading pharmaceutical and chemical manufacturing organisation with a rich history dating back to 1952, is engaged in the production of niche Active Pharmaceutical Ingredients, pharmaceutical application dyes, compounds of precious and rare earth metals, and other specialty inorganic compounds.

With a presence in various locations across Udaipur, Macsen has diversified its operations to include Pharmaceutical Analytical Services, Contract Research, and Custom Synthesis.

We are seeking an ambitious and innovative individual to join our marketing team as a Marketing and Brand Development Specialist. In this role, you will play a crucial part in elevating our company's visibility through strategic marketing campaigns.

Key Responsibilities:

• Develop and implement digital marketing strategies to enhance our online presence, including social media management, website updates, and content creation.

• Collaborate with cross-functional teams to design and execute marketing campaigns that leverage SEO, Email Marketing, SEM, Social Media, and Content Marketing.

• Stay up-to-date on industry trends and competitor strategies to inform our marketing approach.

• Work closely with the design team to create engaging visual content for marketing materials.

• Conduct market research to identify opportunities for growth and expansion.

Requirements:

Qualifications:

• Bachelor's or Master's degree in a relevant field, preferably with a Science background.

• Excellent written and verbal communication skills.

• A creative problem-solver with a strong attention to detail.

• Self-motivated and enthusiastic individual with high integrity and work ethic.

Estimated Salary: ₹8,50,000 - ₹12,00,000 per annum.



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