Marketing and Communications Specialist
3 weeks ago
Join AccorHotel as a Marketing and Communication Executive and take on a challenging role that requires a unique blend of marketing and communication skills.
Key Responsibilities:- Develop and implement a comprehensive public relations program to promote the hotel's brand and services.
- Collaborate with the marketing team to create and execute marketing campaigns that drive sales and revenue.
- Build and maintain relationships with media contacts, influencers, and other stakeholders to promote the hotel's brand and services.
- Develop and implement a social media strategy to engage with customers and promote the hotel's brand.
- Monitor and analyze market trends and competitor activity to inform marketing and communication strategies.
- Supervise the maintenance of a mailing list and contact file to ensure effective communication with customers and stakeholders.
- Organize regular visits by professional persons from the media and members of the trade to the hotel.
- Present a summary of visits to the General Manager and Director of Sales & Marketing on a regular basis.
- Attend all official functions as a representative of the hotel.
- Ensure that stationery and printed items are standardized and conform to the GRAND MERCURE standards.
- Closely coordinate social events in the hotel.
- Closely observe matters pertaining to PR activities of the hotel and other hotels (competitors) on a regular basis.
- Interview, select, and recruit direct reports.
- Identify and develop team members with potential.
- Conduct performance reviews with the team.
- Constantly monitor team members' appearance, attitude, and degree of professionalism.
- Develop, conduct, and maintain all staff training programs for team members, focusing on their development needs, providing them with new skills to meet the changing needs of the business.
- Attend all briefings, meetings, and trainings as assigned by management.
- Maintain a high standard of personal appearance and hygiene at all times.
- Be aware of the hotel fire & life safety/emergency procedures.
- Perform other reasonable duties assigned by the Management.
- Define precise guest requirements and ensure that the guest services offered correspond effectively to their requests.
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