Digital Customer Experience Analytics Expert
2 weeks ago
About Verticurl:
Verticurl, a leading marketing technology services agency and a division of Ogilvy, is part of the global WPP network established in 2006. With a mission to deliver exceptional customer experiences, Verticurl supports over 14 languages and various industries worldwide.
Ogilvy is one of the world's largest marketing communications companies, renowned for its creative excellence and innovative approach. As a WPP company, Ogilvy offers comprehensive solutions across advertising, public relations, branding, and more.
Job Overview:
We are seeking an experienced Digital Customer Experience Analytics Specialist to join our team in Gurgaon. As a key member, you will play a crucial role in driving business growth through data-driven insights and strategic recommendations.
Your Key Responsibilities:
1. Data Analysis and Insights
Analyze customer data using Adobe Analytics and Customer Journey Analytics (CJA) to identify trends, preferences, and behaviors.
2. Reporting and Dashboards
Create actionable reports and dashboards to provide stakeholders with valuable insights and recommendations.
3. Cross-Functional Collaboration
Work closely with cross-functional teams to translate business objectives into analytics requirements and develop strategies to enhance customer experiences.
4. Stay Up-to-Date
Stay current with industry trends and best practices in customer journey analytics and suggest improvements accordingly.
Requirements:
1. Experience
2+ years of experience working with Adobe Analytics and 1+ year of experience in Customer Journey Analytics (CJA) with knowledge of Adobe Experience Platform (AEP).
2. Skills
Strong analytical skills with the ability to interpret complex data sets and identify trends and insights.
3. Proficiency
Proficiency in preparing reports and dashboards using CJA or similar analytics platforms.
The ideal candidate will have a strong understanding of digital customer experience analytics and be able to drive business growth through data-driven insights and strategic recommendations. Estimated salary range: ₹20,00,000 - ₹30,00,000 per annum.
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