Global Marketing Strategist

4 days ago

Kanpur, Uttar Pradesh, India beBeeStrategist Full time

Marketing Executive Summary

  • About the Role: The Head of Marketing oversees global marketing strategies, including Go-to-Market execution, positioning and messaging, campaigns, content creation, digital presence, enablement, analyst relations, and performance tracking. This leader is responsible for driving business growth through effective market positioning and customer engagement.
  • Key Responsibilities:
  1. Develop and execute global marketing strategies aligned with the organization's objectives.
  2. Define product value propositions, differentiators, and narratives across all customer-facing channels.
  3. Plan and run targeted B2B lead-gen campaigns (Google, LinkedIn, Email) aligned to product offerings.
  4. Drive creation of case studies, product collaterals, sales decks, solution briefs, blogs, and video testimonials to enable sales teams.
  5. Lead social media, website, and online reputation management (ORM) to strengthen product visibility and brand equity.
  6. Collaborate with sales, presales, and delivery teams to develop playbooks, ready reckoners, flyers, and training content that improve win rates.
  7. Manage analyst relations, competitive benchmarking, and product positioning in industry reports.
  8. Monitor MQLs, conversion funnel, campaign ROI, and provide actionable insights to leadership.
  9. Manage designers, SEO specialists, and external agencies/vendors to deliver consistent and high-quality outcomes.
  10. Drive product-led events, webinars, and client gifting strategies to enhance brand connect.

Requirements

  • Education: Bachelor's degree + MBA (Marketing/Strategy) from a reputable institution preferred.
  • Experience: 10+ years in B2B Product Marketing for IT services, SaaS, or technology firms.
  • Expertise: Proven track record in GTM execution, lead-gen campaigns, and stakeholder alignment.
  • Tools: Hands-on with Microsoft Dynamics CRM or any other equivalent, Lusha (database enrichment), Canva (basic design), LinkedIn Campaign Manager, Google Ads, and analytics tools.
  • Skills: Strong storytelling ability, market research orientation, and team leadership skills.

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