Digital Programmatic Account Specialist

2 weeks ago


Chennai, Tamil Nadu, India dentsu Full time

Company Overview

Dentsu is a global advertising and media company that offers a wide range of services to help businesses succeed in today's fast-paced marketing landscape.

Salary:

We offer a competitive salary package, with an estimated annual compensation of $65,000 - $80,000, depending on experience and qualifications.

Job Description

As a Digital Programmatic Account Specialist at Dentsu, you will play a key role in managing our clients' digital advertising campaigns. Your responsibilities will include:

  • Handling basic vendor queries and supporting the Addressable Partnerships Director
  • General support with set up of PMPs/PGs/Preferred deals
  • Providing account servicing to handle client queries and support Partnerships Manager
  • Efficiently running day-to-day activities and scaling of accounts
  • Developing ongoing interpersonal communications with publishers and team members
  • Creating Private Market Place/Programmatic Guaranteed/Preferred deals and adhering to defined business processes within media plans
  • Working with account teams to deliver reporting, finance, and ad hoc requests
  • Liaising and coordinating publisher activities to ensure client KPIs are met and best practices are implemented correctly
  • Partnering with account teams to support tactical needs and achieve revenue targets and KPIs
  • Working with the Campaign Management team to create case studies, post-campaign analysis, and increase campaign performance
  • Collaborating with internal Subject Matter Experts to develop media partnerships, reporting, and audience insights
  • Working with media partnerships team to find best-in-class suppliers by conducting partner RFIs

Required Skills and Qualifications

To be successful in this role, you will need:

  • Strong communication and interpersonal skills
  • Excellent organizational and time management skills
  • Able to work in a fast-paced environment and prioritize tasks effectively
  • Basic understanding of digital advertising and programmatic technologies
  • Familiarity with industry-standard tools and software

Benefits

We offer a comprehensive benefits package, including:

  • Competitive salary and bonus structure
  • Generous paid time off and holidays
  • Health insurance and other wellness programs
  • Professional development opportunities and training


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