Digital Programmatic Account Specialist
2 weeks ago
Company Overview
Dentsu is a global advertising and media company that offers a wide range of services to help businesses succeed in today's fast-paced marketing landscape.
Salary:
We offer a competitive salary package, with an estimated annual compensation of $65,000 - $80,000, depending on experience and qualifications.
Job Description
As a Digital Programmatic Account Specialist at Dentsu, you will play a key role in managing our clients' digital advertising campaigns. Your responsibilities will include:
- Handling basic vendor queries and supporting the Addressable Partnerships Director
- General support with set up of PMPs/PGs/Preferred deals
- Providing account servicing to handle client queries and support Partnerships Manager
- Efficiently running day-to-day activities and scaling of accounts
- Developing ongoing interpersonal communications with publishers and team members
- Creating Private Market Place/Programmatic Guaranteed/Preferred deals and adhering to defined business processes within media plans
- Working with account teams to deliver reporting, finance, and ad hoc requests
- Liaising and coordinating publisher activities to ensure client KPIs are met and best practices are implemented correctly
- Partnering with account teams to support tactical needs and achieve revenue targets and KPIs
- Working with the Campaign Management team to create case studies, post-campaign analysis, and increase campaign performance
- Collaborating with internal Subject Matter Experts to develop media partnerships, reporting, and audience insights
- Working with media partnerships team to find best-in-class suppliers by conducting partner RFIs
Required Skills and Qualifications
To be successful in this role, you will need:
- Strong communication and interpersonal skills
- Excellent organizational and time management skills
- Able to work in a fast-paced environment and prioritize tasks effectively
- Basic understanding of digital advertising and programmatic technologies
- Familiarity with industry-standard tools and software
Benefits
We offer a comprehensive benefits package, including:
- Competitive salary and bonus structure
- Generous paid time off and holidays
- Health insurance and other wellness programs
- Professional development opportunities and training
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