Programmatic Strategist for Digital Innovation
1 month ago
We are seeking a Programmatic Strategist to drive digital innovation at GroupM, the world's largest media investment company. As a key member of our team, you will be responsible for developing and executing programmatic strategies that deliver high ROI for clients and drive revenue growth.
About the Role
In this role, you will work closely with cross-functional teams to leverage data and technology to transform our digital media buying capabilities. You will be responsible for leading the development of programmatic campaigns, managing vendor relationships, and collaborating with global teams to drive consistency and quality of work delivery.
Key Responsibilities
* Develop and execute programmatic strategies that drive high ROI for clients
* Lead the development of programmatic campaigns across multiple platforms
* Manage relationships with vendors and publishers to ensure seamless campaign execution
* Collaborate with global teams to drive consistency and quality of work delivery
Requirements
* 2+ years of experience in agency, trading desk, or programmatic tech partner environment
* Strong understanding of programmatic trading models and their implications on advertiser inventory quality and publisher monetization strategies
* Experience with Google Marketing Platform (DV360, CM, GA360) and top AdTech & MarTech platforms
* Excellent communication and project management skills
Benefits
* Competitive salary: ₹20-30 lakhs per annum
* Opportunities for career growth and professional development
* Collaborative and dynamic work environment
* Recognition and rewards for outstanding performance
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