Programmatic Advertising Strategy Lead

6 days ago


Chennai, Tamil Nadu, India dentsu Full time

The purpose of this role is to develop best-in-class strategies and management of all Display activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed.

Key Responsibilities:

  • Works closely with the Head of Display, develops and evangelises overall strategy and approach across programmatic, native, and other Display and Video campaigns.
  • Typically works on multiple, large, or complex clients and develops overall strategy and goals for the team.
  • Ensures best practice and innovation in all display activities.
  • Builts strong relationships across teams and acts as a point of escalation for client issues.
  • Accountable for achievement of KPIs and deadlines.
  • Manages and develops direct reports with overall responsibility for complete team development.
  • Contributes to new business development activities as required.


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