User Acquisition Manager
3 weeks ago
Job Summary:
Zynga is seeking a User Acquisition Manager to join our Marketing team. This role will be responsible for planning and executing large-scale advertising campaigns to acquire players for our growing mobile games portfolio.
Key Responsibilities:
- Create and manage new user acquisition and retargeting campaigns on paid social and ad network platforms.
- Plan and execute optimization efforts across creative, geo, platform, and channel to maximize returns and scale products.
- Conduct industry research and present actionable findings.
- Identify opportunities for automation and process improvements.
- Support the creative direction of our advertising asset needs to ensure top performance.
Requirements:
- 2-4 years of experience managing mobile growth marketing campaigns.
- Experience managing marketing campaigns with Facebook, Google, Apple, Paid Social, and other ad networks and DSPs.
- Blend of creativity and metrics-driven approach to problem solving.
- Experience managing seven-figure marketing budgets.
- Passion for mobile games is a must.
- Strong analytical and reporting skills.
- Passion for and experience with using emerging technologies.
- Collaborative personality that thrives in a highly cross-functional, cross-cultural environment.
- Comfortable working in a fast-paced, independent, and highly dynamic environment.
Why Zynga?
Zynga is a leading developer of social games, and we're committed to creating a workplace that's inclusive, diverse, and rewarding. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
How to Apply:
If you're a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
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