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Zonal Marketing Influencer

1 month ago

Bengaluru, Karnataka, India Knowbiliti Full time

About the Role:
About the position Zonal Influencer Marketing Manager at Knowbiliti.

Job Summary:
The Zonal Influencer Manager will be accountable for driving brand awareness, customer engagement, and sales growth by building and managing strong partnerships with key influencers within the building materials industry.

These influencers include architects, contractors, builders, and interior designers across the assigned zone.

The ideal candidate will leverage their market expertise to develop targeted campaigns that position Knowbiliti's products as the preferred choice among influencers and end-users.

Key Responsibilities:

- Influencer Partnership Management
- Brand Advocacy & Promotion
- Market Intelligence & Strategy
- Sales Support & Collaboration
- Campaign Management

Reporting & KPIs:

- Influencer Management
- Handling team of 7-10 TMOs (Mixed profiles)
- Responsible for achieving monthly business generation plan of all TMOs at the individual level
- Plan and Implement training programs for DGA's/TMO on Products, Schemes, Skill Developments, Consumer Pitching & Contractor Handling, etc.

- Daily operational Reporting of TMOs on their plan vs achievement KPI and guide them to take corrective action wherever required.

- Driving Loyalty by handling different categories of Influencers through the TMO/DGA team

- Ensure TMO-wise monthly Contractor Participation as per the target

- New Product Launch/Go-to-market plan execution at Painters/Contractor Point.

Key Requirements:

- Bachelor's / master's degree in Marketing, Business, or related field.
- 8+ years of experience in influencer management, sales, or marketing within the building materials, construction, or real estate industries.
- Strong network within the building materials and construction ecosystem, including architects, contractors, and builders.

- Activities

- Competition benchmarking

- Onboarding of competition contractors

- Training and development of team member