Digital Marketing Specialist
7 days ago
About Our Company
Influencer.in is India's largest influencer marketing platform that connects brands with digital influencers. As a cutting-edge initiative of Social Beat, a 200+ strong digital agency in India, we strive to revolutionize the influencer and creator economy.
We aim to build groundbreaking products in India, empowering creators and influencers alike.
Website : https://www.influencer.in/
Job Overview
We're seeking a highly skilled Digital Marketing Specialist to lead our influencer partnership efforts. This role requires a deep understanding of influencer marketing and its potential for brand growth.
Responsibilities
- Lead the onboarding process for performance campaigns, identifying and engaging top-tier influencers.
- Analyze and optimize storefront performance by matching the right influencers with suitable brands.
- Guide product and brand integration discussions within influencer content.
- Collaborate with internal stakeholders to establish commercial and strategic agreements with influencers.
- Monitor and analyze influencer performance, ensuring alignment with storefront metrics.
- Extract insights from data, informing strategic decisions to drive change and improvement.
- Conduct campaign post-mortems, providing actionable recommendations for future success.
- Develop business-driving communication strategies and assist clients with campaign planning.
Requirements
- Prior experience of 6-12 months in influencer marketing, with a proven track record of successful campaigns.
- Expertise in negotiating rates and terms with influencers, ensuring mutually beneficial partnerships.
- Excellent written and verbal communication skills, with a focus on maintaining professional relationships remotely.
- Strong planning skills, with the ability to execute marketing strategies from creation to completion.
- Creative input across all campaigns and projects, driving innovative solutions and results.
Estimated Salary: ₹400,000 - ₹600,000 per annum
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