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Job Title:

Associate Director, Marketing

Job Summary:

This role is responsible for driving growth and sustainability in our portfolio of brands.

Key Responsibilities:
  • Develop and implement strategic marketing initiatives to achieve sustainable and profitable growth, focusing on net sales revenue, gross margin, target achievement, and return on investment.
  • Define and execute go-to-market strategies for our portfolio, balancing above-the-line and below-the-line mix and budget, media allocation, launch/re-launch/exit decisions.
  • Drive portfolio expansion through deeper industry and consumer insights, increasing total addressable market and improving return ratios.
  • Strategize action around consumer empathy, delivering tailored campaigns that engage consumers and increase household penetration.
  • Monitor and influence demand forecasting, adapting plans as required to ensure gain in market share and consumption growth.
  • Lead cost savings and gross margin actions through process improvement.
  • Manage internal cross-functional teams on key projects to deliver brand objectives.

Critical Success Factors:

  • MBA with 12-14 years of overall experience
  • Ideal experience of 4-5 years in brand management
  • Mandatory requirement of 2-3 years of sales/trade marketing experience
  • Proven track record of developing B2C growth marketing strategies that deliver tangible business results
  • Strong analytical skills and data-driven thinking