Agricultural Marketing Professional

2 weeks ago

Assam, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

Job Overview

This leadership role requires a blend of strategic thinking, field execution excellence and strong analytical skills to drive measurable outcomes in awareness, adoption and revenue growth across the assigned geography.

Key Responsibilities

- Design, localize and implement area-specific marketing strategies aligned with regional sales goals and central brand guidelines.- Develop and execute annual seasonal marketing calendars with measurable KPIs for campaign impact and ROI.- Leverage market intelligence, consumer insights and competitor benchmarking to refine marketing-

Field Execution

- Lead the planning and execution of BTL campaigns, product demonstrations, farmer meetings, field days and customer activation events.- Ensure 100% compliance with brand guidelines in collateral usage, messaging and customer engagement activities.- Deploy and optimize marketing collaterals, digital assets, dealer activations and point-of-sale materials across the-

Leadership & Cross-functional Collaboration

- Mentor, guide and monitor the performance of Field Marketing Managers and field staff.- Collaborate closely with Sales, Trade Marketing and Central Marketing for seamless execution of area initiatives.- Act as the primary marketing liaison between field teams and corporate-

Monitoring & Reporting

- Track, analyze and report campaign effectiveness, customer engagement metrics, ROI and competitive intelligence.- Maintain dashboards and provide actionable insights to Regional and Central Marketing Teams.

Requirements

  • B.Sc Agriculture (mandatory)
  • Preferred: B.Sc Agri + M.Sc. Agri / MBA in Agri-Business Management (ABM) / PhD
  • Minimum 8 years in field/area/regional marketing within Agri-Input / FMCG / Agri Tech
  • Proficiency in Assamese, Hindi and English (other regional languages will be an added value)
  • Competencies:
    • Strong strategic and tactical execution ability with hands-on field orientation.
    • Demonstrated expertise in managing large-scale rural urban BTL campaigns.
    • Proficiency in MS Office (Excel, PowerPoint); exposure to CRM, ERP and BI tools preferred.
    • Excellent communication, negotiation and stakeholder management skills.
    • Analytical mindset with proven ability to derive data-driven insights for decision-making.
    • Strong leadership qualities with team management experience.
    • Willingness to travel extensively (60-70% of the time) within the assigned area

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