
Field Marketing Manager
22 hours ago
Drive business growth as a Marketing Operations Manager by developing and executing a comprehensive events strategy, encompassing conferences, roadshows, micro-events, and partner webinars to drive net-new pipeline and accelerate in-funnel deals.
Measurable Goals- Deliver event-sourced qualified pipeline meeting or exceeding quarterly targets (pipeline $ & SQLs)
- Achieve ≥150 % ROI on event spend (pipeline ÷ cost) while maintaining a specific cost-per-SQL threshold
Collaborate daily with cross-functional teams, including Demand Gen, PMM, Sales, SDR/LDR, RevOps, and external vendors.
Ownership Scope- Develop and manage the annual & quarterly event calendar, including budget planning, target audience focus, and vendor negotiation
- Design and execute pre-event promotion, onsite brand experience, lead capture strategies
- Implement post-event nurture workflows & reporting hygiene processes
- Manage logistics, booth & collateral production for events
This role requires strong leadership skills, the ability to work independently, and excellent communication skills. A Marketing Operations Manager must be able to build relationships with internal stakeholders and external partners to drive business success.
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