Zonal Business Development Manager

2 weeks ago

Mumbai, Maharashtra, India beBeeBusiness Full time ₹ 25,00,000 - ₹ 35,00,000
Job Title: Zonal Business Development Manager

Key Responsibilities:

  • Create and implement localized marketing strategies in sync with national goals.
  • Customize programs for dealers and retailers based on local market trends and sales objectives.
  • Analyze trade promotional budgets and ROI in the zone.

Leadership and Channel Partnerships:

  • Foster initiatives to onboard, train, and engage channel partners – dealers, retailers, and influencers (architects, masons, interior designers, contractors).
  • Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays.

Trade Schemes and Loyalty Programs:

  • Design and implement schemes, cashback offers, product bundling, and loyalty programs.
  • Monitor participation and impact, and coordinate with sales and finance for timely payouts.

Retail Activations and Events:

  • Plan and execute zonal retail activations, roadshows, and influencer meets.
  • Collaborate with local event agencies to execute BTL activities for footfall and brand visibility.

Market Insights and Engagement:

  • Work closely with sales teams to gather market insights and boost trade engagement.
  • Coordinate with supply chain and product teams for POS materials and training support.

Performance Monitoring and Team Leadership:

  • Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance.
  • Report on KPIs: footfall uplift, secondary sales growth, brand recall, and partner satisfaction.

Team Management:

  • Lead a team of Regional Marketing Incharges.
  • Define and monitor team KPIs and performance.

Financial Management:

  • Manage marketing budgets for assigned zones efficiently.
  • Ensure timely invoice submission and monthly provisioning.

Frequent travel within the assigned zone to oversee execution and meet channel partners.

This role requires strong leadership, communication, and analytical skills. The successful candidate will have experience in trade marketing, business development, and team management.

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