Performance Marketing Expert

5 days ago


Gurgaon, Haryana, India PKS & Associates Full time

PKS & Associates is a leader in UPSC Online education with growing offline presence in 3 cities and soon expanding to 6 cities. We are looking for a talented Digital Marketing Specialist to join our team in Gurgaon.

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About Us:

We are part of India's leading EdTech group with presence across multiple product categories. Our parent company is backed by successful Global tech companies.

Job Description:

The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies to drive conversions, lead generation, and customer acquisition.

Key Responsibilities:

  • Manage and optimize advertising campaigns across Google Ads, Facebook Ads, and programmatic display.
  • Analyze campaign performance data to make informed decisions and improve campaign ROI.
  • Collaborate with cross-functional teams to ensure alignment and effectiveness of digital marketing efforts.

Requirements:

  • 2-5 years of experience in performance marketing with expertise in managing UAC campaigns, web campaigns, and Facebook campaigns.
  • Strong analytical skills with ability to take decisions based on campaign performance data.
  • Proven track record of driving significant ROI through data-driven strategies.


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