ai - Performance Marketing Expert

2 weeks ago

Gurgaon, Haryana, India Unikon Full time

- We are seeking a highly skilled and data-driven Performance Marketing Expert with 4-5 years of experience to lead our D2C advertising efforts.

- The ideal candidate will have a proven track record of managing and scaling Meta and google ads campaigns for e-commerce brands, driving revenue growth, and optimizing customer acquisition costs.

- This role demands expertise in campaign management, creative strategy, audience targeting, and analytical optimization to achieve exceptional ROAS.

Key Responsibilities:

Campaign Strategy & Execution:

- Develop, execute, and scale Meta and google ads campaigns to meet revenue and profitability goals.

- Create full-funnel marketing strategies targeting awareness, consideration, and conversion stages.

- Manage CBO (Campaign Budget Optimization) and A/B test campaigns for maximum efficiency.

Audience Targeting & Segmentation:

- Build and optimize Custom and Lookalike Audiences based on Pixel data, CRM lists, and website traffic.

- Continuously refine audience segmentation for better targeting and lower acquisition costs.

Creative Optimization:

- Collaborate with the creative team to produce high-performing ad creatives (static images, carousels, and videos).

- Conduct regular creative A/B testing and provide feedback for content improvement.

Performance Analysis & Reporting:

- Monitor and analyze campaign performance metrics, including CTR, CPA, ROAS, and LTV.

- Generate detailed performance reports and present actionable insights to stakeholders.

- Use data analytics tools (e.g., Meta Analytics, Google Analytics) for attribution and optimization.

Scaling Campaigns:

- Scale high-performing campaigns effectively while maintaining efficiency and meeting ROAS targets.

- Experiment with bid strategies like Lowest Cost, Cost Cap, and Bid Cap to maximize results.

- Market Trends & Best Practices.

- Stay updated with the latest trends in digital marketing, especially Facebook and Google Ads updates.

- Implement innovative techniques and tools to maintain a competitive edge.

Required Skills & Qualifications:

- 4-5 years of hands-on experience managing Facebook/Meta/Google Ads for D2C brands.

- Proven success in achieving high ROAS and optimizing CAC for e-commerce.

- Proficiency in Meta Business Suite, Pixel setup, and conversion API.

- Strong analytical skills with expertise in tools like Google Analytics, Excel, and Data Studio.

- Experience with creative testing, ad fatigue management, and audience refinement.

- Familiarity with other platforms (Instagram Ads, TikTok Ads) is a plus.

- Knowledge of third-party tools like AdEspresso, Hootsuite, or automation platforms.

Soft Skills:

- Strong communication and collaboration skills to work effectively with creative and product teams.

- Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously.

- A growth mindset and passion for performance marketing.

- Previous work in a fast-paced D2C environment.

- Knowledge of retargeting and loyalty-building strategies.

What We Offer:

- Competitive salary and performance-based incentives.

- Opportunity to work with a growing D2C brand in a dynamic environment.

- Access to cutting-edge tools and technologies.

(ref:iimjobs.com)

  • Performance Marketing Manager

    2 weeks ago

    Gurgaon, Haryana, India Leena AI Full time

    Performance Marketing Manager @ Leena AILocation & reporting :Gurugram (In-office, 5 days a week, 2 PM IST - 12 AM IST). This position reports to the VP, Demand GenerationAbout Leena AILeena AI is India's top Agentic AI company leveraging autonomous agents to automate work within the enterprise. Enterprises use hundreds of applications with siloed data and...

  • Performance Marketing Manager

    2 weeks ago

    Gurgaon, Haryana, India Leena AI Full time

    Performance Marketing Manager @ Leena AILocation & reporting : Gurugram (In-office, 5 days a week, 2 PM IST - 12 AM IST). This position reports to the VP, Demand GenerationAbout Leena AILeena AI is India's top Agentic AI company leveraging autonomous agents to automate work within the enterprise. Enterprises use hundreds of applications with siloed data...

  • Performance Marketing Manager

    4 weeks ago

    Gurgaon, Haryana, India Leena AI Full time

    Performance Marketing Manager @ Leena AILocation & reporting : Gurugram (In-office, 5 days a week, 2 PM IST - 12 AM IST). This position reports to the VP, Demand GenerationAbout Leena AILeena AI is India's top Agentic AI company leveraging autonomous agents to automate work within the enterprise. Enterprises use hundreds of applications with siloed data and...

  • Performance Marketing Manager

    3 weeks ago

    Gurgaon, Haryana, India Leena AI Full time

    Performance Marketing Manager @ Leena AILocation & reporting : Gurugram (In-office, 5 days a week, 2 PM IST - 12 AM IST). This position reports to the VP, Demand GenerationAbout Leena AILeena AI is India's top Agentic AI company leveraging autonomous agents to automate work within the enterprise. Enterprises use hundreds of applications with siloed data and...

  • Performance Marketing Manager

    4 weeks ago

    Gurgaon, Haryana, India Jivi AI Full time

    About JiviJivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally.Founded by Ankur Jain, GV Sanjay Reddy, and Andrew Ng's AI Fund, Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model, Jivi MedX, has...

  • Performance Marketing Manager

    4 weeks ago

    Gurgaon, Haryana, India Jivi AI Full time

    About JiviJivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally.Founded by Ankur Jain , GV Sanjay Reddy , and Andrew Ng 's AI Fund , Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model, ...

  • Performance Marketing Manager

    4 weeks ago

    Gurgaon, Haryana, India Jivi AI Full time

    About JiviJivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally.Founded by Ankur Jain, GV Sanjay Reddy, and Andrew Ng's AI Fund, Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model, Jivi MedX, has...

  • Performance Marketing Manager

    3 weeks ago

    Gurgaon, Haryana, India Jivi AI Full time

    About JiviJivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally.Founded by Ankur Jain , GV Sanjay Reddy , and Andrew Ng 's AI Fund , Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model, ...

  • Performance Marketing Manager

    2 days ago

    Gurgaon, Haryana, India Jivi AI Full time

    About JiviJivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally.Founded by Ankur Jain , GV Sanjay Reddy , and Andrew Ng 's AI Fund , Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model, ...

  • Performance Marketing Manager

    3 weeks ago

    Gurgaon, Haryana, India Jivi AI Full time

    About JiviJivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally.Founded byAnkur Jain,GV Sanjay Reddy, andAndrew Ng'sAI Fund, Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model,Jivi MedX, has...

  • Performance Marketing Manager

    4 days ago

    Gurgaon, Haryana, India Jivi AI Full time

    Job DescriptionAbout JiviJivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally.Founded by Ankur Jain, GV Sanjay Reddy, and Andrew Ngs AI Fund, Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model,...

  • Performance Marketing Manager

    4 weeks ago

    Gurgaon, Haryana, India Jivi AI Full time

    About JiviJivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally.Founded byAnkur Jain,GV Sanjay Reddy, andAndrew Ng'sAI Fund, Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model,Jivi MedX, has...

  • Performance Marketing Manager

    3 weeks ago

    Gurgaon, Haryana, India Jivi AI Full time

    About JiviJivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally. Founded by Ankur Jain, GV Sanjay Reddy, and Andrew Ng's AI Fund, Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model, Jivi MedX, has...

  • Performance Marketing Manager

    2 weeks ago

    Gurgaon, Haryana, India Jivi AI Full time

    About JiviJivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally. Founded by Ankur Jain, GV Sanjay Reddy, and Andrew Ng's AI Fund, Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model, Jivi MedX, has...

  • Performance Marketing Manager

    3 weeks ago

    Gurgaon, Haryana, India Jivi AI Full time

    About Jivi Jivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally. Founded by Ankur Jain, GV Sanjay Reddy, and Andrew Ng's AI Fund, Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model, Jivi MedX,...

  • Performance Marketing Manager

    1 day ago

    Gurgaon, Haryana, India Jivi AI Full time

    About Jivi Jivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally. Founded by Ankur Jain , GV Sanjay Reddy , and Andrew Ng 's AI Fund , Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model, Jivi...

  • Marketing Operations Expert

    1 day ago

    Gurgaon, Haryana, India Weekday AI Full time

    About Weekday AIWe're a dynamic marketing consulting firm that's dedicated to helping businesses succeed in the digital age. Our team of experts is passionate about leveraging data to drive real results and deliver exceptional value to our clients.Job DescriptionWe're looking for a highly skilled and motivated Data Insights Specialist to join our team. As a...

  • Performance Marketing Director

    4 days ago

    Gurgaon, Haryana, India Jivi AI Full time

    Role OverviewWe are seeking a skilled Performance Marketing Manager to join our team at Jivi AI. As a key member of our growth marketing team, you will be responsible for leading the development and execution of paid acquisition and lifecycle marketing campaigns.Responsibilities:Develop and execute mobile & web acquisition campaigns to drive user growth and...

  • Performance Marketing Manager

    3 weeks ago

    Gurgaon, Haryana, India Jivi AI Full time

    About Jivi Jivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally. Founded by Ankur Jain, GV Sanjay Reddy, and Andrew Ng's AI Fund, Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model, Jivi MedX, has...

  • Performance Marketing Expert

    7 days ago

    Gurgaon, Haryana, India Alchemist Marketing & Talent Solutions Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Strategist to join our team. In this role, you will be responsible for designing, implementing, and managing comprehensive digital marketing campaigns across Meta and Google Ads. Your primary goal will be to tailor strategies to meet specific objectives and KPIs.Your key responsibilities will...