Performance Marketing Manager

4 weeks ago

Gurgaon, Haryana, India Jivi AI Full time
About Jivi
Jivi is an AI-powered healthcare platform designed to transform primary healthcare for 8 billion people. Jivi is building an AI doctor to help consumers and medical professionals globally.
Founded by Ankur Jain , GV Sanjay Reddy , and Andrew Ng 's AI Fund , Jivi is built on a cutting-edge agentic AI platform. Its proprietary LLM model, Jivi MedX , has surpassed industry benchmarks, outperforming global LLM models in clinical reasoning. More than 120,000 people have already used Jivi from 50+ countries.
Role Overview
As a Performance Marketing Manager, you will lead the end-to-end strategy and execution of paid acquisition and lifecycle marketing campaigns to fuel Jivi's growth. You will work with Google Ads, Meta Ads, CleverTap, and attribution platforms to optimize conversions, maximize ROI, and improve customer lifetime value.
Key Responsibilities
Paid Acquisition and Growth Marketing
Develop and manage mobile & web acquisition campaigns across Google UAC, Apple Search Ads, Facebook, DSPs, and programmatic platforms.
Optimize CAC, ROAS, and conversion rates through A/B testing, audience segmentation, and creative optimization.
Implement ASO strategies to improve organic downloads and reduce dependency on paid acquisition.
Retention and Engagement
Own communication strategies through push notifications, in-app messages, email, and SMS using CleverTap (or similar).
Leverage behavioral data to personalize and automate lifecycle campaigns for activation, engagement, and retention.
Analytics, Optimization and Performance Tracking
Analyze campaign data using Google Analytics, Mixpanel, and attribution tools (AppsFlyer, Adjust).
Implement predictive analytics to refine targeting, optimize bidding, and improve user segmentation.
Experience and Qualifications
5+ years of experience in performance marketing for B2C mobile products.
Hands-on experience with Google Ads, Meta Ads, programmatic advertising etc.
Expertise in CleverTap, MoEngage, or similar marketing automation platforms.
Strong analytical and problem-solving skills with experience in A/B testing, cohort analysis, and attribution modeling.
Experience working with SQL, Python, or Looker (preferred but not required).
Ability to work cross-functionally with product, engineering, and analytics teams.
Why Join Us?
Work on cutting-edge AI-powered healthcare solutions that impact billions.
Opportunity to lead and shape Jivi's growth strategy in a high-growth, fast-paced environment.
Competitive salary, performance-based incentives, and career growth opportunities.
How to use Jivi?
iOS app
Android app
WhatsApp
Jivi in Media:
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