Performance Marketing Manager for

1 week ago

Gurgaon, Haryana, India Airtel Business Full time

About Airtel:

Airtel Business is India's leading secure connectivity and technology communications solutions provider. With an exceptional network strength, we are catering our solutions to business of all sizes across India, the US, Europe, Africa, the Middle East, Asia-Pacific, and SAARC. We are proud to be the No. 1 in Connectivity, Cellular IoT, CPaaS, and among the top three Data Centers in India. Our mission is to empower businesses to accelerate their digital transformation to achieve their evolving goals. Link: https://www.airtel.in/b2b

Performance Marketing Manager

We are looking for highly creative growth marketer with strong sense of self-ownership and ability to drive metrics in collaboration with cross-functions. It is a full stack profile that will enable candidate to learn and work across all aspects of growth.

Key Responsibilities:

  • Lead Performance Marketing for SMB segment of Airtel Business
  • Develop growth strategy to drive user and revenue growth across web and app channels
  • Understand various components and drivers of growth, ranging from driving business organically and well as driving digital growth via paid/un-paid channels.
  • Analyse user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/ funnel enhancement to derive immediate impact on KPIs.
  • Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
  • Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis.
  • Design and execute all aspects of digital marketing campaigns across Push, SMS, email, WhatsApp, Performance marketing channels.
  • Ability to drive large scale projects, experiments, and smaller tweaks with equal ease.
  • Stakeholder management with senior leadership. Act as the single point of contact for growth function.

Preferred Candidate:

  • 3-5 years of experience in performance marketing role, preferably in the B2C or SaaS domain
  • Possesses First Principle thinking, exceptional attention to detail, great analytical bent.
  • Hands on experience on running campaigns across Google Search, Display, Facebook, Third Party App, App Campaign and Social Channels
  • Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics
  • Ability to work in performance focused environment and ability to manage multiple work-streams
  • Experience is managing agency teams to delivery on performance goals
  • Education is no barrier till the time you show above skills.

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