Digital Marketing Strategist for Global Expansion

2 days ago


India TalentGum Full time

About TalentGum

TalentGum is a pioneering e-learning platform launched in 2021 with a mission to revolutionize extra-curricular education globally. Our platform offers a diverse range of expert-curated live online courses, including dance, music, public speaking, art, and chess, designed to foster the all-round development of children aged 4-14.

With a strong presence in 50+ countries and over 100000 registered users, we're committed to delivering high-quality educational experiences.

Job Overview

We're seeking an experienced Digital Marketing Strategist to drive our Google Ads campaigns for both domestic and international markets. The ideal candidate will develop and execute paid media strategies, optimize performance, and analyze data to achieve marketing goals.

Key Responsibilities:

  • Develop and implement Google Ads campaigns for Indian and International markets.
  • Manage and optimize paid campaigns to ensure healthy ROAS.
  • Analyze performance data and implement data-driven optimizations.
  • Collaborate with the marketing agency and closely monitor their campaign execution.
  • Stay updated on new trends and experiment with innovative strategies to enhance results.

Requirements:

  • Bachelor's or Master's degree in Marketing.
  • 3-5 years of experience in digital marketing, with a focus on Google Ads.
  • Minimum 2 years of experience in running Google search ads.
  • Proven success in managing paid search, YouTube, and display campaigns.
  • Strong analytical skills and experience with Google Ads Manager.
  • Knowledge of other digital marketing channels is a plus.

Location and Benefits

This is a remote work opportunity with flexible working hours (Monday-Saturday). We offer a competitive salary package of approximately ₹600000 per annum, commensurate with industry standards.



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