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Director of Digital Sales
3 weeks ago
The ideal candidate will be responsible for driving the overall ecommerce strategy and operations.
- Define product-market fit; localize hero SKUs, craft new-product roadmaps, and sunset low ROI lines.
- Collaborate with R&D to adapt formulations for regional regulations and sensorial preferences.
- Orchestrate 360° marketing—performance, influencer, CRM, PR—allocating budgets for max ROAS.
- Establish data pipelines and dashboards; track cohorts, repeat rates, marketplace rankings in real time.
Additionally, the Lead Ecommerce Strategist will negotiate with 3PLs, payment partners, and duty consultants to optimize landed costs and SLAs. They will also recruit, mentor, and performance-manage cross-functional teams, as well as champion customer obsession by mining VOC insights to feed product updates and CX enhancements.
To succeed in this role, you will need a strong background in retail and ecommerce, excellent communication and interpersonal skills, strong analytical, data, and problem-solving skills, and the ability to use information for reporting. A bachelor's degree, 10-17 years of relevant work experience, and proficiency with project-based tools such as Word, Excel, Project, and PowerPoint are also required.
