Digital Marketing Manager
4 weeks ago
The Digital Marketing Manager will be responsible for maintaining and executing the hotel's digital marketing and e-commerce activities, including developing strategy, content updates, social media management, email marketing, display and programmatic campaigns, metasearch and OTA optimization.
Main Responsibilities:
- Develop a yearly digital plan and budget for the hotel across direct and indirect channels.
- Contribute to hotel strategy, working closely with key stakeholders from marketing, sales, revenue, PR, and F&B.
- Develop quarterly and yearly e-commerce and digital marketing plans, covering all digital channels and levers (direct and indirect).
- Plan and execute all digital marketing activities, including SEO/SEA, emailing, social media, display, metasearch, and influencers.
- Report and analyze web direct and indirect performance.
- Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Ensure the hotel's presence across key social platforms relevant to the source markets and social content production.
- Handle the CRM and email marketing with a third-party tool for rooms, F&B, and other outlets, in line with the strategy and corporate guidelines.
- Monitor and assist in ensuring rate parity, together with the revenue director, throughout all distribution channels.
- Manage the hotel's online reputation.
- Review and monitor the hotel's competitor set on a regular basis, maintaining competitiveness in terms of content quality and offer appeal.
- Identify trends and insights, optimizing spend and performance based on the insights.
- Browse new and creative growth strategies.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Ensure Accor App visibility and usage uplift across the hotel.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies, providing leadership and perspective for adoption where appropriate.
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