Digital Marketing Specialist

3 days ago


Udaipur, Rajasthan, India WEBaniX Full time
Role Overview

As a skilled SEO Executive at WEBaniX, you will play a pivotal role in enhancing our online presence by optimizing our website's search engine rankings and driving organic traffic. Your responsibilities will include implementing SEO strategies, conducting keyword research, and analyzing performance metrics to ensure our digital marketing efforts are effective.

Key Responsibilities
  1. Keyword Research: Conduct thorough keyword research to identify high-impact opportunities and optimize content accordingly.
  2. On-Page SEO: Optimize website content, meta tags, headings, and images to improve search engine rankings and user experience.
  3. Off-Page SEO: Develop and execute strategies for link building, social media engagement, and content promotion.
  4. Content Optimization: Collaborate with content creators to ensure that content is optimized for search engines and aligns with SEO best practices.
  5. SEO Audits: Perform regular SEO audits to identify and address technical issues such as broken links, site speed, and mobile optimization.
  6. Analytics and Reporting: Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms. Provide regular reports and insights to track progress and ROI.
  7. Stay Updated: Keep up-to-date with the latest SEO trends, algorithm updates, and industry best practices to ensure strategies remain effective and compliant.
Requirements
  • Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
  • Proven experience (12 years) in SEO, digital marketing, or a similar role.
  • Proficiency in SEO tools and platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
  • Strong understanding of SEO best practices, search engine algorithms, and ranking factors.
  • Experience with content management systems (CMS) such as WordPress.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
What We Offer
  • Competitive salary.
  • Opportunities for professional growth and development.
  • A collaborative and supportive work environment.


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