Digital Marketing Manager
2 weeks ago
Job Description:
The Digital Marketing Manager will be responsible for maintaining and executing the hotel's Digital Marketing and E-commerce activities, including developing strategy, content updates, social media management, email marketing, display and programmatic campaigns, metasearch and OTA optimization.
Main Responsibilities:
- Build Digital yearly plan and budget for the hotel across direct & indirect channels
- Contribute to hotel strategy, working closely with key stakeholders from marketing, sales, revenue, PR, F&B
- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (direct and indirect)
- Plan and execute all digital marketing activities, including SEO/SEA, emailing, social media, display, metasearch and influencers
- Report and analyze web direct and indirect performance
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure hotel's presence across key social platforms relevant to the source markets and social content production
- Handle the CRM and email marketing with the third-party tool for rooms, F&B and other outlets in line with the strategy and corporate guidelines
- Monitor and assist in ensuring rate parity together with the revenue director throughout all distribution channels
- Manage hotel's online reputation
- Review and monitor hotel's competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights, and optimize spend and performance based on the insights
- Browse new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotel
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
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