Managing Customer Engagement Specialist

1 day ago

Chennai, Tamil Nadu, India beBeeCustomer Full time ₹ 12,00,000 - ₹ 18,00,000
Job Title: CRM Manager

The CRM Manager role is a pivotal position that oversees the optimization of the LeadSquared CRM system to drive customer engagement, retention, and revenue growth. As a bridge between sales, marketing, and support teams, this role ensures effective use of the CRM, maintains data integrity, and delivers actionable insights.

Key Responsibilities:

  • Configure, Manage, and Continuously Improve CRM Functionality: Align LeadSquared CRM functionalities— including lead capture, nurturing, and automation workflows—with organizational objectives.
  • Data Accuracy and Security: Ensure customer and lead data remains accurate, updated, de-duplicated, and secure by implementing quality control measures across the CRM.
  • Process Efficiency: Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.
  • Team Collaboration: Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for CRM guidance.
  • User Training and Support: Train internal users—such as sales reps and marketers—on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.
  • CRM Performance Monitoring: Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.
  • Customer Journey Mapping: Develop customer journey maps and targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms.
  • Compliance and Security: Ensure CRM operations comply with data privacy regulations (e.g., GDPR) and internal security best practices.

Required Qualifications & Skills:

  • Bachelor's degree in marketing, business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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