Digital Search Arbitrage Specialist

2 days ago

Udaipur, Rajasthan, India beBeeSearchArbitrage Full time ₹ 75,00,000 - ₹ 1,50,00,000
Search Arbitrage Media Buyer

Job Description:

We are seeking a seasoned search arbitrage media buyer to join our digital marketing team. The ideal candidate will have a proven track record in managing search arbitrage campaigns across various traffic feeds.

Key Responsibilities:

  • Launch, manage, and scale search arbitrage campaigns across multiple feed networks.
  • Optimize campaigns for ROI and profitability by continuously analyzing data and making adjustments.
  • Monitor real-time performance metrics to ensure optimal traffic flow and revenue generation.

Traffic Optimization:

  • Work with feeds like Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, InMobi to acquire high-quality traffic.
  • Implement feed-specific strategies to enhance traffic quality and increase conversions.
  • Perform A/B testing on landing pages and ad copies to identify high-performing combinations.

Data Analysis & Reporting:

  • Perform detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.
  • Generate daily, weekly, and monthly performance reports to track key KPIs.
  • Identify trends and insights to drive performance improvements.

Performance Management:

  • Efficiently allocate budgets across multiple feeds, optimizing spend to achieve campaign goals.
  • Manage the required ROI for the budget spent.
  • Monitor bid adjustments and bidding strategies to maximize ad spend efficiency.

Collaboration:

  • Coordinate with the creative and development teams to optimize landing pages and ad creatives.
  • Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
  • Share insights and strategies with the team to enhance collective performance.

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