Search Engine Optimization Specialist

2 days ago

Udaipur, Rajasthan, India Kansoft Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Key Responsibilities

  • Develop and implement effective SEO strategies to improve search rankings and organic visibility across
    Asia, DACH region, and North America
    .
  • Conduct comprehensive
    keyword research, competitor benchmarking, and market trend analysis
    for target geographies.
  • Manage
    technical SEO
    including site audits, crawl optimization, indexing, Core Web Vitals, schema markup, and mobile performance.
  • Optimize website pages, blogs, landing pages, and product content for
    on-page SEO
    (meta tags, headers, content structure, internal linking, etc.).
  • Execute
    off-page SEO strategies
    including quality link building, outreach campaigns, and digital PR activities.
  • Collaborate with content, design, and development teams to integrate SEO best practices into website design and content lifecycle.
  • Track, analyze, and report on SEO performance metrics (traffic, ranking, CTR, conversions, and lead quality) using tools like
    Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog
    .
  • Continuously experiment with new SEO techniques, monitor
    algorithm updates
    , and recommend improvements aligned with global best practices.
  • Support the
    lead generation function
    by optimizing for conversion-driven organic traffic.

Requirements

  • Bachelor's degree in Marketing, IT, Computer Science, or a related field.
  • 4–5 years of SEO experience
    , preferably within the
    IT or technology services industry
    .
  • Strong expertise in
    technical SEO, on-page, and off-page optimization
    .
  • Experience working across
    multi-regional campaigns
    (Asian, European/DACH, and North American markets).
  • Proven success in driving
    organic traffic growth, keyword rankings, and lead generation
    .
  • Familiarity with
    global SEO challenges
    like multi-language optimization, hreflang tags, and localized search.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Knowledge of tools such as
    Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and Tag Manager
    .
  • Excellent written and verbal communication skills.
  • Google Analytics/SEO certifications
    are a plus.

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