SEO executive

22 hours ago

Udaipur, Rajasthan, India Naukripay Full time ₹ 9,00,000 - ₹ 12,00,000 per year
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description outlines the responsibilities and qualifications of a professional who works to improve a website's visibility and organic traffic in search engine results. Key duties include keyword research, on-page and off-page optimization (like link building and content strategy), website analytics, technical SEO, and collaboration with other teams such as content writers and web developers. Essential skills include strong analytical abilities, proficiency with SEO tools, and a deep understanding of current search engine trends.
Key Responsibilities Keyword Research: Identifying relevant keywords and phrases that potential users search for to align with user intent and drive targeted traffic On-Page Optimization: Improving website content, structure, and user experience to rank higher in search results, including optimizing website copy and landing pages Off-Page Optimization: Developing and executing strategies to build high-quality backlinks from other reputable websites to increase a site's authority and credibility Technical SEO: Analyzing and optimizing technical aspects of a website, such as website architecture, to improve search engine crawlability and indexation Content Strategy: Working with editorial teams to create compelling, high-quality content that incorporates keywords and meets user needs Performance Analysis: Monitoring website traffic, search rankings, and user behavior using analytics tools to identify trends, measure success, and make data-driven adjustments Reporting: Generating detailed reports and charts on website performance, campaign progress, and key metrics for stakeholders Collaboration: Working effectively with other departments, including web developers, content creators, and graphic designers, to implement SEO best practices Key Skills & Qualifications Analytical Skills: The ability to extract, analyze, and interpret data from various sources to make informed decisions SEO Expertise: A strong understanding of SEO best practices, algorithm changes, and emerging trends in search engine marketing Tool Proficiency: Experience using various SEO tools for keyword research, site audits, performance tracking, and competitor analysis Communication Skills: Excellent written and verbal communication skills for collaborating with teams and presenting findings Problem-Solving: The ability to identify and troubleshoot challenges to find the best solutions for improving a website's search performance Experience: Proven experience as an SEO specialist or in a similar role, with a strong understanding of content management systems (CMS

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