
Digital Marketing Specialist
2 weeks ago
We are looking for a passionate, proactive, and highly skilled Digital Marketing Specialist to lead our online presence and client acquisition efforts. The ideal candidate will have a deep understanding of SEO, content marketing, website development, paid advertising, social media, and conversion optimization. You will be responsible for crafting data-driven strategies that not only build brand awareness but also generate leads and scale our business.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business goals.
- Optimize websites for search engines and user experience to boost lead generation.
- Create engaging content for blogs, case studies, newsletters, and social media posts.
- Manage and scale paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
- Implement conversion optimization techniques to improve lead-to-client ratios.
- Analyze data using Google Analytics and other tools to inform marketing decisions.
- Manage email campaigns, marketing automation, and CRM tools to nurture leads.
- Collaborate with sales and product teams to refine messaging and customer journeys.
- Lead branding efforts to differentiate CapStonePlanet in competitive markets.
- Track ROI on all campaigns and recommend adjustments to maximize efficiency.
- Stay updated with the latest trends in digital marketing, analytics, and tools.
Skills & Qualifications
Must-Have:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 4–7 years of experience in digital marketing, preferably in B2B.
- Expertise in SEO, Google Ads, paid social ads, and analytics tools.
- Strong copywriting and content strategy skills.
- Experience with website platforms like WordPress, Webflow, or similar.
- Proficiency in CRM tools (HubSpot, Salesforce, Zoho).
- Data-driven mindset with the ability to interpret reports and forecast trends.
- Excellent communication, project management, and problem-solving skills.
Preferred:
- Experience with Outsourcing Industry.
- Working knowledge of automation platforms like Zapier or Integromat.
- Graphic design or video marketing experience.
- Familiarity with local SEO for regions like New York, Florida, and Canada.
What We Offer
- A collaborative, innovative, and growth-focused work environment.
- Opportunities to shape and lead major digital marketing initiatives.
- Competitive compensation and performance-based incentives.
- Work with a global client base and industry leaders.
- Continuous learning and professional development.
Job Type: Full-time
Pay: ₹9, ₹25,000.00 per month
Benefits:
- Paid time off
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