Google Ads Specialist

4 weeks ago

Udaipur, Rajasthan, India KD Digital Full time

Summary

Position: Google Ads Specialist

Location: Udaipur/In-House

Employment Type: Full-Time

Experience Required: 2+ years in Google Ads campaign management

Salary Range: 30K to 45K

Key Responsibilities

As a Google Ads Specialist at KD Digital, you will:

Campaign Strategy & Execution:

  • Plan, set up, and manage Google Ads campaigns across platforms, including Search, Display, Shopping, and YouTube.
  • Develop comprehensive PPC strategies tailored to client objectives and industry standards.
  • Conduct in-depth keyword research and audience targeting to ensure high ad relevance.

Performance Optimization:

  • Monitor and optimize campaign performance metrics such as CTR, CPC, Quality Score, and ROAS.
  • Conduct A/B testing on ad creatives, landing pages, and bidding strategies to improve performance.
  • Implement effective negative keyword strategies to minimize ad spend wastage.

Landing Page Collaboration:

  • Collaborate with designers and developers to create high-converting landing pages.
  • Align ad messaging with landing page content for a seamless user experience.

Conversion Tracking & Analytics:

  • Set up and manage conversion tracking using Google Tag Manager and Google Analytics.
  • Ensure all campaigns are effectively tracked for lead generation and e-commerce performance.
  • Generate actionable insights from data to refine strategies and enhance campaign ROI.

Client Communication & Reporting:

  • Prepare and present performance reports, insights, and future recommendations to clients or internal stakeholders.
  • Maintain consistent communication to ensure client goals are met and exceeded.

What We're Looking For

We are looking for a self-motivated and data-driven Google Ads Specialist with the following qualifications:

Experience:

  • Minimum 2 years of hands-on experience in managing and optimizing Google Ads campaigns.
  • Proven success in managing high-budget campaigns across various industries (Preference to Healthcare and Local Ads Experience).

Technical Skills:

  • Proficient in Google Ads, Google Analytics, and Google Tag Manager.
  • Experience with keyword research tools such as SEMrush, Ahrefs, or Moz.
  • Knowledge of A/B testing tools like Google Optimize, Optimizely, or Hotjar is a plus.
  • Basic understanding of HTML/CSS for tracking and tagging.

Analytical & Creative Skills:

  • Strong analytical mindset with the ability to interpret campaign data and provide actionable recommendations.
  • Ability to craft compelling ad copy and work collaboratively with design teams.

Soft Skills:

  • Excellent communication and presentation skills.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • A proactive and adaptable approach to solving challenges.

What We Offer

  • Competitive salary package {30K to 45K}
  • Opportunities for professional growth and skill development.
  • A collaborative and supportive team environment.
  • Flexible working hours.
  • Exposure to diverse industries and clients.

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