
Digital Advertising Expert
1 day ago
We are seeking an experienced and skilled Senior Digital Advertising Specialist to join our team. This is a full-time on-site role based in Kolkata, India.
About the Role:
- Plan, execute, and manage digital advertising campaigns across multiple platforms including Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other emerging channels.
- Manage and schedule client social media postings to ensure alignment with campaign strategies and brand voice.
- Set up and manage search, display, shopping, video, and remarketing campaigns.
- Monitor campaign performance daily and proactively adjust bids, budgets, and targeting strategies to meet or exceed key performance indicators (KPIs) such as click-through rate (CTR), cost-per-click (CPC), cost-per-action (CPA), and return on ad spend (ROAS).
- Analyze performance data to generate actionable insights and create detailed performance reports for stakeholders.
- Collaborate with design, content, and web teams to ensure messaging alignment between ads and landing pages.
- Act as the main point of contact for clients regarding digital advertising-related queries, performance updates, and campaign roadmaps.
- Stay updated with industry trends, platform updates, and competitor activities to identify growth opportunities.
- Manage and mentor junior digital advertising specialists, providing training, feedback, and best practices.
- Lead client performance review meetings, providing clear insights, future plans, and demonstrating return on investment (ROI).
Required Skills and Qualifications:
- 3+ years of experience in digital advertising, preferably in a PPC specialist role.
- Proven track record of managing and optimizing digital advertising campaigns to achieve desired results.
- Strong understanding of Google Ads, Meta Ads, and other digital advertising platforms.
- Excellent analytical and problem-solving skills.
- Ability to collaborate effectively with cross-functional teams.
- Strong communication and interpersonal skills.
Benefits:
- Fulfilling work environment with opportunities for growth and development.
- Competitive salary and benefits package.
- Opportunities for professional certifications and training.
Contact Information:
Please submit your application, including your resume and a cover letter, to apply for this exciting opportunity.
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