Digital Advertising Professional

2 weeks ago


Kolkata, West Bengal, India beBeeProfessional Full time ₹ 8,00,000 - ₹ 12,00,000

Job Title: Digital Advertising Professional

Overview

Our organization seeks a skilled and experienced Digital Advertising Professional to oversee the execution and optimization of pay-per-click advertising campaigns across various platforms.

Required Skills
  • Strong keyword research skills for campaign strategy development
  • Ability to create and manage complex ad groups, including targeting, bidding, and budgeting
  • Experience with Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other emerging channels
  • Proven analytical skills for campaign performance analysis and reporting
  • Excellent communication skills for presenting campaign strategies and results to clients
Responsibilities
  1. Plan, execute, and manage PPC campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other emerging channels
  2. Conduct in-depth keyword research and implement effective campaign strategies aligned with business goals
  3. Manage and schedule client Meta (Facebook/Instagram) postings, ensuring alignment with campaign strategies and brand voice
  4. Set up and manage Search, Display, Shopping, Video, and Remarketing campaigns
  5. Monitor campaign performance daily and proactively adjust bids, budgets, and targeting strategies
  6. Optimize campaigns to meet or exceed KPIs such as CTR, CPC, CPA, and ROAS
  7. Set up, test, and troubleshoot conversion tracking using tools like Google Tag Manager, Google Analytics (GA4), and third-party platforms
  8. Analyze performance data to generate actionable insights and create detailed performance reports for stakeholders
  9. Collaborate with design, content, and web teams to ensure messaging alignment between ads and landing pages
  10. Develop and present campaign strategies, results, and recommendations directly to clients, ensuring clear communication and transparency
  11. Act as the main point of contact for clients regarding PPC-related queries, performance updates, and campaign roadmaps
  12. Stay updated with industry trends, platform updates, and competitor activities to identify growth opportunities
  13. Manage and mentor junior PPC specialists, providing training, feedback, and best practices
  14. Lead client performance review meetings, providing clear insights, future plans, and demonstrating ROI


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