
Digital Advertising Professional
2 weeks ago
Job Title: Digital Advertising Professional
OverviewOur organization seeks a skilled and experienced Digital Advertising Professional to oversee the execution and optimization of pay-per-click advertising campaigns across various platforms.
Required Skills- Strong keyword research skills for campaign strategy development
- Ability to create and manage complex ad groups, including targeting, bidding, and budgeting
- Experience with Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other emerging channels
- Proven analytical skills for campaign performance analysis and reporting
- Excellent communication skills for presenting campaign strategies and results to clients
- Plan, execute, and manage PPC campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other emerging channels
- Conduct in-depth keyword research and implement effective campaign strategies aligned with business goals
- Manage and schedule client Meta (Facebook/Instagram) postings, ensuring alignment with campaign strategies and brand voice
- Set up and manage Search, Display, Shopping, Video, and Remarketing campaigns
- Monitor campaign performance daily and proactively adjust bids, budgets, and targeting strategies
- Optimize campaigns to meet or exceed KPIs such as CTR, CPC, CPA, and ROAS
- Set up, test, and troubleshoot conversion tracking using tools like Google Tag Manager, Google Analytics (GA4), and third-party platforms
- Analyze performance data to generate actionable insights and create detailed performance reports for stakeholders
- Collaborate with design, content, and web teams to ensure messaging alignment between ads and landing pages
- Develop and present campaign strategies, results, and recommendations directly to clients, ensuring clear communication and transparency
- Act as the main point of contact for clients regarding PPC-related queries, performance updates, and campaign roadmaps
- Stay updated with industry trends, platform updates, and competitor activities to identify growth opportunities
- Manage and mentor junior PPC specialists, providing training, feedback, and best practices
- Lead client performance review meetings, providing clear insights, future plans, and demonstrating ROI
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